Bookings go through a portal
A share goes out of every cover booked there, even when it is a guest who was coming back to you anyway. And the contact stays with the portal, not with you: next time, the portal is the one who gets in touch.
The contact is not yours
The menu is a PDF nobody reads on a phone
Google cannot read dishes, opening hours and address inside a PDF. Someone searching «restaurant open now near me» finds somebody else, and the photos are five years old.
Invisible in local search
Requests get lost between WhatsApp and messages
Birthdays, business lunches, allergies: spread across three channels, no single view, and every evening somebody copies it all into a notebook by hand.
Hours every week spent copying